RTec Auto Design and Revere London most probably have one of the best PR teams in the world.
The PR stunt they managed to pull will definitely go in the history books of how quality PR is done. It all began when a brand-new Range Rover was found outside a luxury department store spray painted with the words like “cheater it`s over.” It all looked like a spurned lover has went too far. This caused many pictures of this brand new $122.000 Range Rover to be shared around the world. Many people were suspicious of this incident and were deeming it a PR stunt by someone. It all turned out to be true and it was the PR stunt of the century indeed.
The enhancement workshop (Revere London) and the luxury auto design company (RTec Auto Design) have sprayed painted the car in order to advertise the new Range Rover Vogue. It all began as a video clip posted on You Tube where a woman is yelling in distress before spraying the entire luxury vehicle with paint from the design shop`s company. Afterwards, that clip showed a secret dash cam video showing hundreds of people taking pictures and looking in disbelief throughout the day. However, it was all revealed to be a publicity stunt and the women who sprayed painted the car was actually a crew member of RTec Auto Design. This PR stunt proved to be extremely successful as hundreds of people on social media were tricked by the stunt.
Moreover, here are the best PR stunts of all time!
